The power of connection: how a pharma company went to market via Zoom
When Biohaven Pharmaceuticals set out to take a newly approved product to market, it turned to Zoom to onboard a rapidly growing sales team.
Location: New Haven, Connecticut
Industry: Life Sciences
Challenge: Needed to mobilize employees, including nearly 800 new people in its sales organization, in a short amount of time to bring its flagship product to market.
Solutions: Zoom Meetings, Zoom Rooms, Zoom Webinars, Zoom Phone
Business benefits: Developed strong engagement and knowledge retention of the product among employees leading up to launch; during COVID-19 lockdowns, continued leveraging Zoom to build virtual relationships and educate physicians on the newly launched drug.
I can't imagine Biohaven moving forward without the underpinning of the strength of Zoom as a platform because it has become part of a daily way that we do business and honestly it just helps us get work done.
Charlie Conway, Ph.D.Chief Scientific Officer
When Biohaven Pharmaceuticals set out to take a newly FDA-approved product to market, its leadership turned to Zoom to remotely onboard a new and rapidly growing sales force. As unforeseen challenges arose, the early investment in Zoom’s suite of tools and capabilities proved successful as the sales teams were equipped to pivot and quickly adapt, allowing them to reach their goals.
Biohaven CEO and Chairman, Vlad Coric; SVP of Sales, Chris Deluzio; and Charlie Conway, Ph.D., Chief Scientific Officer, reflect on the successful launch of Biohaven’s first drug and how Zoom remains an integral part of its day-to-day operations.