Challenges: Students in territories with poor bandwidth and low connectivity had challenges accessing premium products. Students wanted to have the same kind of enjoyable, accessible, and efficacious online experience as with in-person learning.
Solution: Zoom’s Video SDK
Business benefits: Providing a more consistent and stable digital classroom experience, reaching a significantly higher number of students, offering a smooth online experience in territories with low bandwidth, and building students’ confidence in the Wall Street English digital classroom.
In the past, we were able to offer online learning, but in reality, our product wasn't as good or as enjoyable as it would be if you were learning at the center. This is simply because the technology just wasn't available for us to improve. Now we're able to provide just that — better-quality digital classroom experiences, using Zoom’s core technology to deliver high-performing, scalable video and audio.
David KedwardsExecutive chairman at Wall Street English
Wall Street English, established in 1972, is one of the largest English language training providers worldwide. Specializing solely in the English language, Wall Street English provides its students with a guaranteed way to improve their English and therefore further their careers. Over the last 50 years, more than 3 million people have chosen to study at Wall Street English.
Since its inception, Wall Street English has gone through ongoing innovation and product development cycles to provide the best learning experience for its students around the world. To put students’ convenience and enjoyment first, Wall Street English expanded learning experiences to remote or hybrid as quickly as possible.
To help make a product just as effective and enjoyable online as it is offline, Wall Street English decided to use Zoom’s Video SDK, which enables customers to build video-based applications that use Zoom’s core video and audio technology. Students were able to benefit from a consistent learning experience online or in the center, with all the additional benefits of digital access, such as anytime accessibility and classes with students from different countries. “The main area of focus is to ensure we get this seamless approach to what we do in terms of understanding what our students want and then making sure that a company produces the right products and experiences for those students in the most effective manner,” David Kedwards, executive chairman at Wall Street English, said.
Bringing the classroom experience to you
Through Zoom’s Video SDK, Wall Street English was able to create a seamless and efficient digital classroom environment, where students from around the world can interact and relate with each other as well as the teachers like never before.
“In the past, we were able to offer online learning, but in reality, our product wasn’t as good or as enjoyable as it would be if you were learning at the center. This is simply because the technology just wasn’t available for us to improve. Now we’re able to provide just that — better-quality digital classroom experiences, using Zoom’s core technology to deliver high-performing, scalable video and audio,” Kedwards added.
Zoom’s Video SDK brought an upgraded, elevated classroom experience to these students and created an efficient way for Wall Street English to improve its offerings.
Wall Street English can now reach many more students, even in areas with low bandwidth, which, in the past, had been a challenge to overcome. When reflecting on the impact of this implementation, Pratap C. Rajan, MD enterprise development, said, “Technical issues, like those due to bandwidth and connectivity issues, disappeared.”
What’s next for Wall Street English
The organization’s Zoom-powered digital classroom platform was easily adopted by staff and students, helping increase their confidence in Wall Street English and making the product more reliable and effective.
The global COVID-19 pandemic spurred innovation and the adoption of digital technology by students. It gave organizations like Wall Street English the opportunity to create a high-quality learning experience that is easily accessible all over the world. Wall Street English, with support from Zoom, is now looking to expand to enterprise businesses and new markets.