7 Types of Customer Experience Projects

Want to improve the customer experience but not sure where to start? Here’s a hint, don’t try to change everything at once.

Instead, Gartner® recommends evaluating your existing customer experience programs and dividing them among seven key categories to reveal hidden opportunities and identify new projects to undertake.

Download the Gartner 7 Types of Customer Experience Projects report and walk away knowing how to:

  • Identify the 7 types of customer experience projects
  • Manage all of your CX projects as one initiative
  • Find new types of CX projects your org can benefit from
  • Avoid overlapping projects across departments
  • Understand the difference between customer processes and journeys
  • Know which products and services to personalize and customize
  • Improve employee behavior
  • Design the ideal customer experience

7 types of customer experience projects

Gartner, 7 Types of Customer Experience Project, By Michael Chiu, Refreshed 2 December 2022, Published 1 September 2021.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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