Virtual Events Show No Signs of Slowing, But the Bar Is Much Higher
An already fast-growing virtual events market exploded during COVID-related shutdowns, and the digitization of events has created a heightened demand for years to come. And the bar on virtual events and webinars is only going to get higher moving forward, according to new research by Frost & Sullivan.
Frost & Sullivan’s research suggests that by 2025:
- The total number of webinars and virtual events will grow tenfold
- Revenue from those offerings will climb fivefold over the pre-pandemic number.
Additionally, events will increasingly evolve from single, episodic presentations to persistent engagement tools built on platforms like Zoom Events that allow for year-round community building between like-minded audiences.
There’s a massive growth opportunity awaiting marketers who prioritize engagement and interactivity, blended experiences, and production-quality content in their virtual events.
Download the ebook “Growth Opportunities in the Global Webinars and Virtual Events Market” from Frost & Sullivan to learn more!
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